NACE International has partnered with Segmark Solutions to bring an electronic invitation program FREE to all of our CORROSION exhibitors. This program is comprised of the most effective marketing tools and enables you to gain pre-show attention.
Pre-Show Exhibitor Marketing Tools for your use:
If you have any questions regarding the emails please contact Customer Service at 203-563-9212 or orders@naceexhibitorprogram.com.
*This program is only available for official CORROSION 2018 exhibitors in good standing. Priority handling can be included as a mailing service by SegMark. A priority handing fee of $100.00 applies per order and covers addressing and mailing up to 1,000 invitations. Postage is addition and at prevailing rates.
NACE is excited to bring back CORROSION's Online Exhibitor Success & ROI Center. This value-added exhibitor service is yours and your staff's FREE, on-demand, 24/7 exhibiting knowledge resource. Offering a strategically-timed live and re-playable webinar, as well as topical "how-to" articles, you can access the latest and best thinking and find direct answers to your most pressing exhibiting challenges. You'll expand your exhibiting know-how and improve your company's exhibiting performance and ROI. Visit now, bookmark the link and please forward the link to everyone on your exhibiting team.
Exhibition industry research reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage tradeshow leads negatively impacts your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.
Register for and view this highly-informative live webinar presented by tradeshow expert, Jefferson Davis of Competitive Edge. You will learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.
Topics Include:
Exhibitor lead management challenge: shocking statistics on what is really happening with tradeshow leads.
Formulas for calculating lead cost and revenue opportunity.
Four phases of a “closed-loop” lead management process.
Clearly defining what is and what isn't a lead.
Mathematical formula for setting specific lead goals.
Determining the best lead information to capture.
How to get your sales team and/or distributors to support your lead management process.
The four generations of lead capture devices and how to choose which generation is best for you.
How to customize your lead capture device to get more quality information.
Overview of CORROSION lead capture systems.
How to create an easy-to-apply lead grading system.
The critical roles of a lead captain.
Strategies for improving lead routing, follow-up and building accountability for follow-up and reporting.
Q&A
One of the key reasons attendees visit tradeshows is to interact with and evaluate the people behind the brands. Your exhibit staff can make or break your success. Who should you send? How many? What can you do to prepare them to be effective on the challenging tradeshow floor? How can you get them to consistently put your best foot forward and optimize the short window of opportunity they have with booth visitors?
These are just a few of the critical questions that will be addressed in this information rich webinar. Have your booth staff attend this webinar too!
Topics include:
Understanding the five major buying decisions and the critical importance your booth staff plays
Attributes of an effective booth staff and a practical tool to rate your staff
Three ways to develop or find the best tradeshow staffers
Nine steps to prepare your staff for success
Six skills your booth staff must master to be effective
And more!
Make CORROSION your best ever by viewing this powerful exhibiting webinar. Competition for attendee's time in the exhibit hall is fierce. The battle is won before the show opens. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a "must do" to get your fair share of qualified booth traffic.
In this video brief you will learn about CORROSION, its attendees and the ins and outs of exhibiting. Get informed about important resources and support available at CORROSION. As well you'll get the five critical exhibiting success factors and the ten big mistakes new exhibitors should avoid.
Download the New Exhibitor Web-Briefing Workbook
The question of how to make tradeshows deliver results is a very poignant question because many companies exhibit programs fail to deliver measurable and meaningful results.
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There are basically two ways to exhibit; Exhibit by Objectives or Exhibit by Hope. Renting floor space, sending your booth, equipment, products, literature and staff and hoping that things work out is Exhibiting by Hope.
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To say competition for the time and attention of attendees is fierce is an understatement. Not only do you have to get noticed, but when you succeed your exhibit and staff must deliver on the promise of memorable interaction with your target audience.
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Because your show organizer wants your company to have a positive and productive exhibiting experience, they are investing significant financial resources to provide your company with the E3 Exhibiting Effectiveness Evaluation as a complimentary value-added service.
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Engage booth visitors with interactive demonstrations to prove claims, create recall and gain purchase consideration.
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As a value-added exhibitor service, CORROSION 2017 provided new exhibiting companies with a complimentary E3 Exhibiting Effectiveness Evaluation. In addition, our evaluators compiled an exhibitor standout report. The report acknowledges companies who displayed imaginative, creative, and effective ideas. The photographic report serves as a show specific knowledge resource for all participating companies.
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Successful exhibitors know that the competition for the attendee’s limited time on the exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them.
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If your company’s business objectives include: increasing brand awareness, building brand equity, image enhancement, supporting sales and customer relationship management, then event marketing sponsorships should be part of your overall exhibiting strategy.
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How can you use social media to interact and engage with your target audiences at tradeshows and events? Learn 5 ways to go social with your programs.
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Whether your exhibit ends up as an investment providing a solid return or simply an expense will come down to the people staffing your exhibit. When you strip away all the lights, sounds, products, and exhibit architecture from the exhibit floor, you end up with an industry specific marketplace where people meet face-to-face to talk and do business. And only your staff can talk and do business.
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For most exhibitors, the real product of a tradeshow is leads and most companies exhibiting return on investment is tied up in their leads. Knowing this you would think all exhibitors follow-up on their leads. Not so.
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To give yourself enough time to execute a productive and profitable exhibiting program, ideally, you should be contracted and start planning about 16 weeks before the event. Logistics play a large Role in the success of your tradeshow program. Logistics ensure you get to the show. Strategy ensures you get FROM the show. To get the most out of your investment in tradeshows, it's critical to balance logistics with strategy. A lot of exhibit managers spend 95% of their pre-show time on getting the space, the booth, the products and the people there, into, up down, and back from the show. They spend 5% or less on the critical strategic issues that determine whether the show ends up as an expensive appearance or profitable investment.
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There are so many expenses involved in executing a tradeshow. Missing order deadlines and dealing with surprises can wreck your budget. Controlling exhibiting costs is essential to positioning your exhibit program to deliver value and ROI. This budgeting and cost control tool is your financial control center for managing all show related costs.
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NACE has made special arrangements with Jefferson Davis, North America’s leading expert on trade show success, and his team of experts. You can submit questions on any exhibiting topic. Mr. Davis will respond within 48 hours.
Submit Your Question TodayClarity is power! Half of success is simply being crystal clear about what you want to accomplish. The other half is creating workable action plans and executing to achieve your goals. We recommend that you get together with your marketing and sales management team and work through the four-step process outlined.
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Clarity is power! Half of success is simply being crystal clear about what you want to accomplish. The other half is creating workable action plans and executing to achieve your goals. We recommend that you get together with your marketing and sales management team and work through the four-step process outlined.
Read More
Clarity is power! Half of success is simply being crystal clear about what you want to accomplish. The other half is creating workable action plans and executing to achieve your goals. We recommend that you get together with your marketing and sales management team and work through the four-step process outlined.
Read More
Clarity is power! Half of success is simply being crystal clear about what you want to accomplish. The other half is creating workable action plans and executing to achieve your goals. We recommend that you get together with your marketing and sales management team and work through the four-step process outlined.
Read More
Clarity is power! Half of success is simply being crystal clear about what you want to accomplish. The other half is creating workable action plans and executing to achieve your goals. We recommend that you get together with your marketing and sales management team and work through the four-step process outlined.
Read More
